A well-written job posting is the first interaction point between your company and potential candidates. It’s your first opportunity to show off your company’s culture and values. A strong job posting can attract interest in the position and your business which results in better quality applications and more interviews.
In addition to describing the job and listing the skills such as education, certifications, experience and preferred qualifications A good job description should also contain important details about your hiring process from start to end. This will ensure that both you and the candidates are on the same page in terms of what they can expect. It also helps to prevent drop-offs, ghosting and an efficient and fair hiring process.
Use a direct, clear language that is easily understood by all types of people. Avoid jargon or cliches that can be confusing or disorienting to potential candidates. It’s also important to utilize job ads as an opportunity to promote and support your diversity initiatives, so make sure the language you use does not exclude any particular group of people.
Also, don’t forget to mention your top advantages and perks on your job announcements. If your company offers free lunches or a great office with a view, or allows flexible hours of work, it is worth including these in your job descriptions since they could tip an applicant in your direction over an opponent. It’s also beneficial to include any volunteer opportunities or community involvement your company is involved in as it is something that a lot of potential employees consider when deciding which firm to apply to.